Turn an underperforming website into a scalable sales system.
The goal was to increase revenue and build a reliable online sales engine for Babo after repositioning it from a broad everything store into a clearer kids-first brand.
We launched with kids toys first, then planned to roll out parent-focused and related categories strategically instead of trying to sell everything at once.
The brand had a website, but not a complete conversion system.
- The website had been live for a long time, but sales were inconsistent.
- The brand was positioned too broadly as an everything store, which made the offer feel unclear.
- Across the previous year, the store had generated only around LKR 400K in total sales.
- During the first testing month, revenue reached around LKR 100K, showing early signs that the business could grow with the right foundation.
- The website structure and user experience needed improvement.
- Product categories were unclear, so we simplified the launch around kids toys first and planned other categories in a more strategic rollout.
- The checkout page lacked trust signals and stronger branding.
- Product pages needed clearer descriptions, stronger recommendations, and more engaging visuals.
Fix the foundation, then scale what works.
Website & Funnel Optimization
- Rebuilt the website with clearer product categories.
- Added SEO-optimized product descriptions.
- Included age guidance for each product.
- Improved checkout with better branding, trust elements, and a simpler flow.
- Added abandoned cart follow-up emails.
Initial Paid Ads Testing
- Launched Meta Ads campaigns to test demand.
- Generated around LKR 100K in the first month of testing.
- Used early campaign data to understand which products, angles, and creatives had the most potential.
Product-Led Scaling Strategy
- Focused on one high-potential product.
- Introduced a free delivery islandwide offer.
- Created graphic creatives and video ad creatives.
Testing & Scaling
- Tested multiple creatives and audiences.
- Identified a winning video ad.
- Scaled using the winning creative and strongest offer.
Better website. Better ads. Bigger results.
I managed the full improvement flow across website fixes, product presentation, Meta Ads testing, creative testing, offer positioning, and follow-up improvements.
The execution focused on creating a smoother buying journey:
Once the winning product, offer, and creative angle became clear, the campaign was scaled around the assets that delivered the strongest return.
From inconsistent sales to consistent, profitable growth.
The project transformed the business from an underperforming store into a more scalable eCommerce revenue system.
Monthly revenue
Monthly revenue
LKR 2M+ sales
Total sales generated after improving the website, offer, ads, and creative direction.
Peak ROAS
The strongest campaign performance reached an 18x return on ad spend.
Average ROAS
The campaign achieved stronger, more sustainable performance after testing and scaling.
Consistent growth
The business moved from inconsistent sales to more scalable and profitable monthly revenue.
Want to see more growth work?
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