Since I started from zero, the strategy wasn’t fixed — it evolved through testing. The goal was to understand what makes people stop, watch, and follow.
Tested reel covers, hooks, fonts, colours, editing styles, video durations, and different podcast formats.
Focused on making content feel branded so viewers recognize and follow consistently.
Mixed entertainment + education to increase retention and shareability.
Doubled down on what performed and removed what didn’t.
Posted 2 times per day initially to gather data quickly.
Reduced to 1 post per day once winning formats were identified.
Actively replied to comments and started conversations to boost engagement and reach.
Tested different ad angles when promoting affiliate links.
Key learning: Consistency + strong hooks (first 3 seconds) + real audience interaction is what drove growth.
Followers grown organically
Views across reels
Total engagement
High value audience
Affiliate income generated
Next Step
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